Harsh Truths from Jamie Oliver

March 23, 2010 · Comments

Jamie Oliver is on a mission to help America and the world change the way we eat. His new docurealitydrama, Food Revolution, aired this week. I caught the replay on Hulu and it is simply a great show. His personal brand of speaking direct truths may come off as a little harsh and abrasive to some, but once you see where his heart is, you’ll realize that it is in the right place.

The show takes place in Huntington, West Virginia. A middle sized town that has been determined to be the most unhealthy city in America (and therefore, probably the world). Jamie, an English chef known for his nutritious recipes, plans to take his message of healthy eating and proper nutrition to the good people of Huntington by addressing the diet of individual families, confronting public school systems, and also by opening his own cooking school within the heart of the city. Almost immediately, Jamie is faced with hostility. It turns out that some Americans bristle at being told what to do by cocky people with British accents (wars have indeed been started this way). However, Jamie’s determination to see lives changed for the better is evident.

Here are some painful takeaways that I gleaned from the first episode.

We are ignorant about proper nutrition. In Jamie’s battles with the public school system, he is faced with the strange dietary requirements forced on the school cooks. Jamie’s first attempt at preparing a meal for the students is thwarted when his dish of grilled chicken and brown rice is short one “bread item”. Frustrated by the faulty notion that students must receive two servings of bread per meal, he is forced to add half of a hamburger bun to every plate he serves. The school cooks and administration are blindly following the dietary guidelines handed down from on high regardless of what modern nutritional information suggests. We are eating garbage, dieing from obesity, and wondering what we did wrong.

We are very resistant to change. When he first enters the school Jamie encounters Alice “Don’t call me a lunchlady” Gue. Right from the start, she is suspicious of his motives and doubts anything he has to say about nutrition. Honestly, I don’t really blame her. She is just responding the way we all do when faced with making a major change. The decision to drastically alter the way we live has to come from within. Only when we understand the dire situation we are in can any true change take place.

We are killing our kids. In one scene, Jamie looks at what his project family, the Edwards, eat on a regular basis. He takes their grocery food for the week, helps them prepare it all (mostly by using the deep fryer) and dumps the entire load on the table. The mound of golden brown fried food brings tears to the eyes of the mom who realizes that she really is sending her four kids to an early grave. Now, we can point our fingers at Mrs. Edwards and question her parenting, but we all know that this is a widespread epidemic. I believe that this really is how most of America is eating and the problem is only getting worse.

I’m really excited about the Food Revolution and hope that Jamie really experiences the success that he desires to see. We all know that this is something that America needs. You can catch the whole first episode on Hulu here.

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  • jeff310
    I watched this last night, and it's difficult to watch (because it's hard to watch kids who don't know better get poisoned by our modern food system). I had to ask myself though, how much of this is really a new phenomenon? Honestly, through middle school I was probably having a slice of pizza from the school cafeteria for lunch with a side of tater tots and a carton of chocolate milk, or else I was eating a fried, processed chicken patty very similar to the nuggets Brandon seems to have enjoyed. I started making my own lunch in high school, and I had applesauce with a turkey sandwich on whole wheat every day, although I supplemented that with a package of Oreos or Fudge Stripes, so I wasn't doing too much better. And yet, it wasn't until college when I started drinking alcohol and stopped exercising that I gained weight. When my wife and I started dating in high school, she thought I was downright underfed. Are the pizzas and chicken nuggets of today even worse for you than the ones we were eating as children? Is it simply a function of eating nothing but processed foods? I ate crap at school, but breakfast was cereal without a sugary coating (we weren't allowed to buy them - although trust me, I wanted to) and my mom cooked dinner from scratch, not with a fryer. Maybe it just comes down to the fact that kids exercise less than they used to? This sounds mean, but kids who were even half as overweight as the ones they profiled on the show got made fun of pretty bad at my school (and probably at most others). But there were no more than 3 or 4 anywhere close to that size in my class of about 160.

    Anyhow, sorry to rant here. I really like this show, and I will definitely continue to watch, but it makes me even more interested in figuring out the tipping point where a lifestyle that's arguably been around for a while has become so much more toxic. I'm not trying to say "it didn't kill me, so who cares if they serve crap food to kids" - I genuinely just want to know what's going on here. Are the foods becoming so processed that they screw up a kid's metabolism? Just seems like metabolism and moderate activity (not even talking about sports) used to be enough to keep kids from becoming overweight in their pre-teen years. Now I see so many overweight kids under 10 it's really depressing.
  • that's an interesting question, jeff. It definitely seems like things are getting worse than they were even 10-15 years ago. I'm sure there are many factors that need to be considered and I really don't think anyone has all the answers yet.

    Hopefully, people like Jamie can continuously push for the progress we need to see.
  • I was so excited for this show to come out and then forgot to watch it. Thanks for pointing me to hulu. It's also on abc.com right now in case people have problems with hulu. Thanks again. I can't wait to watch it tonight!
  • It's also important to note that the people making the decisions are accountants and bookkeepers, not health professionals. That, more than anything else, needs to change. Education isn't just about books. It's about the whole being.

    Watch Jamie's TED talk if you haven't seen it: http://www.ted.com/talks/jamie...
  • jeff310
    I'll have to watch this tonight or tomorrow. My firm invests in a company in the foodservice industry. Sadly, the rules for schools are actually better than for the general public. To keep profits up, the company has cut back on food quality for the hotels, corporate cafeterias, and similar places, but the they're already giving schools the lowest quality ingredients allowed under the law, so there's no more cutting they can do there. I definitely think the laws for schools (and for others) need to be better, but it really makes you wonder what you're eating at your company cafeteria!
  • I totally agree. That was probably the most disturbing part of the whole show. When the lady brought out her "approved recipes binder" I audibly groaned.

    BTW, I loved that TED talk. It's really life changing.
  • One moment from the show that sticks out to me is when he was asking the kids what they'd had for dinner the night before. At least a few of the kids responded with "chicken nuggets"... the same thing the school was serving them for lunch that day. Throw in the school-served pizza for breakfast and it really paints a scary picture.

    I'm really interested to see if this show is able to bring about any change. I really hope so. If nothing else, I'd love to see more "fast food" options for people trying to eat healthy.
  • I was practically raised on chicken nuggets and it is still hard for me to resist them. Why is artificial food so tempting?

    The show was really inspiring though. As soon as it was over I ate an apple, planned out my breakfast for the next day and really had a strong desire to learn how to cook better.
  • Most honest show I've seen in a long time. I hate how people just follow the rules because they are rules. We need to question authority!
  • very true, Josh. Also, thanks for pointing me to the Hulu link!!!
  • No problem!
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